By Trove's Destination Marketing Team

Our Third-Annual Digital Marketing Guide for Destinations

As the global travel and tourism industry undergoes rapid changes in 2024, tourism boards and destination marketing organizations (DMOs) are at a critical juncture. Trove’s third-annual Digital Marketing Guide for Destinations dives into the emerging strategies and trends that are set to redefine tourism marketing in 2025.This report was developed through insights from two key audiences: a sample set of 15 tourism boards across three continents and a survey of 700 global travelers. These diverse perspectives allowed Trove to identify six key trends shaping the future of tourism marketing and six actionable solutions for tourism boards to stay ahead in this evolving landscape.

The travel sector is being reshaped by cutting-edge technologies, heightened consumer demands, and a strong focus on sustainability. Our guide outlines how destinations can adapt to these shifts by embracing innovations such as sentiment-based targeting, short-form video dominance, niche influencers, AI-driven content development, and personalized website experiences. Additionally, it highlights the growing importance of conversion tracking and attribution to ensure measurable results.By integrating these strategies, destinations can craft more personalized, responsible, and engaging travel experiences that resonate with today’s travelers. Don’t miss out on the key trends shaping 2025—fill out the form below to access Trove's guide and lead your destination to success in this digital era.