This release was written by Trove Associate, Charlotte Slater.

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Trove has launched a new White Paper to educate tourism boards on the benefits of using sentiment analysis and online listening tools such as TroveSentiment to better inform their marketing and tourism planning strategies.

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The Trove team understands that traveler sentiment and online data are key to gauging visitor experience in real time. TroveSentiment is a cutting-edge sentiment analysis and online listening tool that leverages machine learning and natural language processing techniques to clean, analyze and group massive amounts of online data.

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By capturing, monitoring, and analyzing this data, tourism boards can better understand traveler preferences and behaviors, track brand reputation, and improve their tourism development and communication strategies.

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With seven main components including brand performance, top themes, sentiment, audience analysis, influencers, locations, and conversations, TroveSentiment is the ultimate all-in-one tool.

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To access the full report and dive deeper into how the TroveSentiment tool can benefit tourism boards, contact us by filling out the form below.

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