Trove Tourism Development Advisors is excited to announce our newest partnership: a targeted digital marketing project designed to position Saint-Martin as a leading destination for Meetings, Incentives, Conferences, and Exhibitions (MICE).

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The MICE industry is stronger than ever and planners are eagerly seeking new destinations for incentive travel. According to the Incentive Research Foundation’s 2025 Trends Report, 48% of senior leaders now view incentive travel as an “essential strategic differentiator,” with 70% of buyers actively seeking fresh, undiscovered destinations. Enter: Saint-Martin.

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For Saint-Martin, Trove will implement a full-spectrum digital marketing strategy that includes bilingual (English/French) organic content development, email newsletters, and a paid LinkedIn advertising campaign. The campaign aims to boost visibility, generate qualified leads, and increase RFP submissions—particularly from planners organizing meetings and incentive travel. Stay tuned for campaign launch updates, and follow the Saint-Martin Tourist Office (@Discover Saint-Martin) on LinkedIn to stay connected.

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Trove integrates branding and digital marketing to help destinations convert this growing demand into tangible MICE bookings. We specialize in aligning strategic storytelling with data-driven campaigns to attract planners and convert interest into action. Our expertise spans over 30 global destinations across five continents—including successful MICE campaigns in Peru, Ras Al Khaimah, Dubai, Cambodia, and Japan—and we collaborate closely with visitor bureaus, convention centers, and tourism authorities to create sustainable visitor growth

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With a focus on brand visibility, lead generation, and MICE conversions, Trove is excited to help position Saint-Martin at the forefront of Caribbean destinations for meetings and incentive travel.

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