Trove’s CEO, Danny Cohanpour, was the main speaker at September’s Pacific Tourism Organization (SPTO) webinar. The event was entitled  “5 Digital Steps to Help Destinations Stand out as the World Begins to Recover and Reopen”.

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In honour of World Tourism Week and this year's World Tourism Day festivities, Trove founder & CEO Danny Cohanpour was invited to share the team's insights with Pacific tourism organizations, tourism authorities and operators.

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Danny shared Trove’s five-step process - what we call the ARDIM method - for destination recovery and re-opening, which includes simple steps for any DMO, tourism authority, DMC or tour operator that wants to perfect their digital strategy or marketing operation at this stage.

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He covered the team's tools and techniques in five areas: (1) analyze (2) research (3) discover (4) influence and (5) measure.

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Danny outlined Trove’s proprietary tools - highlighted here - and also worked through Q&A situations with various Pacific islands tourism organizations on the  line.

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We thank the SPTO for this opportunity and for all of the tourism organizations on the line for a great event focused on tourism rebound and recovery!

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