Visitor Experience Design

Trove works collaboratively with tourism boards, tourism associations and tour companies to design visitor experiences that are aligned to preferences.

Tourism centers around experiences. We at Trove focus our experience design team around the right planning, training, website and applications to attract more visitors, increase length of stay, and develop tourism revenue.

Trove works with destinations to coordinate with local tourism organizations to highlight a subset of attractions, experiences, and products. Then, we work to refine the experiences for visitors and ensure that the experience is streamlined, entertaining, and gives them something to write home about. We use our sentiment analysis tool, TroveSentiment, to clean, analyze and group massive amounts of social data and feedback from visitors across rich insights including from TripAdvisor, Twitter, Facebook, Instagram, Reddit, and other travel forums. Processing the same volume data would take 10x as long manually.

Tourists will not take the decision to travel to a specific location lightly, especially after not traveling for months. Personalization applies to every aspect of the tourist experience, from marketing prior to visit to the actual experience when there.

What tours work better than others? What attractions make the most sense to visit, when? What packages attract the most visitors? What timing works and in what seasons? These are all critical questions, but even more important is spending the time to re-vamp the programming.

If your organization needs support in any of the below areas, let’s schedule a problem assessment meeting:

  • Support re-vamping, creating new, or innovating existing programming

  • Assessing effectiveness and satisfaction of existing tours and programs

  • Designing visitor experiences that guarantee visitor retention and satisfaction

TROVE TOOLS

  • TroveSentiment, social listening and mining tool for visitor reviews, feedback, and online conversations

  • Technology implementation of new visitor products

  • Inventory Review

  • Analysis of Programs and Itineraries

  • Visitor Experience Development Plan

  • Tourism Journeys

  • Product Development

  • Website Development

  • Application Development

  • Tourism Business Coaching

  • User Experience Training

trove logo final-06 (2).png

How We Help

We work to improve the visitor’s 360-degree experience when visiting a destination. This involves close engagement with government, nonprofits and businesses and can only be done with a skilled team. Trove has tourism experts focused on the following steps.

Step 1: Visitor Experience Strategy

We work with tour operators, government agencies and civil society to create, update or modernize visitor experiences, whether that be new ideas for tours, attractions, campaigns, or programming.

Step 2: Online Sentiment Analysis

Trove uses our in-house TroveSentiment traveler sentiment analysis tool to gather in real time the conversations that travelers are having about destinations, specific hotels, attractions and travel experiences.

Step 3: Digital Platform Development

Key to visitor engagement are websites and applications. Trove technical teams work with destinations to build visitor-facing interfaces that help propel a destination’s message forward in new and innovative ways.

Step 4: Training and Capacity Building

Training is critical to ensuring that none of the new initiatives are left behind post-engagement. We work with existing stakeholders to get them ready to incorporate visitor experience feedback and chart a strong direction for the destination.