The global tourism industry continues to rebound with remarkable vigor, and the United States remains a major outbound travel source market. In 2023, U.S. citizens made 98.5 million trips abroad, reflecting a robust recovery in international travel.

According to the National Travel and Tourism Office (NTTO), total U.S. citizen international visitor departures in 2024 have increased by 15.4% compared to the same period in 2023, showcasing continued growth. U.S. outbound travel spending remains strong, with residents spending $215.4 billion abroad in 2023—a 33% increase from 2022 and 17% above pre-pandemic levels.

As outbound travel spending and interest continue to rise, now is the time for destinations to implement comprehensive strategies that capture this momentum. A holistic approach that combines PR, Digital Media, and Trade Engagement drives measurable results, including increased bookings, higher visitor spending, and sustained growth in the global tourism industry.  By addressing these pillars cohesively, destinations can maximize their visibility, strengthen their appeal, and drive measurable results.

This includes:

• Airline and operator engagement and co-operative advertising, as well as travel trade relations
• Strong "conversion-focused" digital media campaigns
• Attention-grabbing PR and branding

Download our recent guide on driving North American travel bookings in 2025.