Trove is excited to announce that we are the newest Hub Partner for City Nation Place! We are excited to share our expertise in all things digital and tourism to the prestigious CNP global network. Learn more about our work in Digital Strategy & Marketing here.

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As described on the City Nation Place website:

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Trove is a digital strategy and marketing agency for tourism boards, tourism authorities and tour operators. Our focus is on tourism development through the development of "troves" which are treasures or gems in a destination that have major potential for rapid visitor growth. We bring innovation to tourism organisations - from sentiment analysis, to data-driven market segmentation, to branding & influencer strategy, to smart social media campaigns and predictive data analytics. Our goal is to help destinations create better digital branding, marketing, and analytics programs and “stand out.”

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City Nation Place provides a forum for cities, nations and places to collaborate and share best practice on place branding and place marketing strategies in order to generate sustainable tourism and economic development, build cohesive communities, and encourage global cooperation.

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The first City Nation Place Global conference was launched in London in 2015 and is now an established, must-attend, annual event for engaged decision-makers from around the world who are actively involved in developing and implementing place brand strategy for their city, region, nation, or place.

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The Americas conference launched in 2017. This annual event now brings together the leadership teams of municipality, city and state marketing boards, DMOs, CVBs, and EDOs across the USA and Canada, who are keen to increase economic opportunities by taking a forward-thinking, collaborative approach with all stakeholders engaged in placemaking and place story-telling to attract talent, tourism, and investment.

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City Nation Place has also organised events in Asia [Singapore], Latin America [Costa Rica] and in the UK for a specifically UK audience, and is actively engaged in the process of developing more opportunities around the world.

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In addition to our programme of conferences, City Nation Place provides year-round insight and information through research, “how to” advice, trends articles, and interviews with place leaders around the world. The annual City Nation Place Awards are now recognised as the benchmark for creative, effective place branding and place marketing and attract entries from around the world, providing a library of best-practice case studies for reference and inspiration.

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