The future of MICE tourism is ripe with opportunity but incredibly competitive. To establish themselves as leading meeting, incentive, conference, and event hubs, international convention bureaus will need to set themselves apart from the pack of ambitious locales. Helping destinations stand out is Trove’s specialty. But more importantly, we transform buzz into bookings.

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Trove is the leading tourism marketing firm with a digital edge, focused on bringing in MICE bookings for global convention bureaus via digital marketing. Through digital advertisements, social media marketing, and email marketing, Trove targets, attracts, and secures meeting and incentive planner bookings. Our team has partnered with 25+ destinations, finely tuning our MICE expertise and successfully launching regional and international leaders for business events. Trove’s prowess for MICE marketing strategy and campaigns has been practiced and proven in several prominent places, including Aruba, Japan, Peru, and Ras Al Khaimah in the United Arab Emirates.

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Aruba Convention Bureau

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We have worked with Aruba for two years to use social and email advertising to grow Aruba into one of the leading Caribbean incentive destinations.

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Japan Tourism

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We work with JNTO to target and attract more planners through online advertising and we have seen consistent growth in interest & sales.

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PROMPERU

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We work with PROMPERU on online & social media advertising and email marketing to launch its global campaign targeting meetings brokers.

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Ras Al Khaimah Tourism, UAE

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We work with Ras Al Khaimah on a project to grow meeting & incentive sales through online marketing in order to develop consistent bookings from top global MICE markets including Europe, GCC and Asia.

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Get in touch with the Trove team on your destination’s MICE strategy:

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