We are pleased to announce that Trove Tourism Development Advisors has entered into a two-year strategic partnership with the Samoa Tourism Authority (STA) to enhance the visibility and presence of Samoa across the North American market!

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Samoa is an incredibly exciting Pacific destination that is seeing growing interest from North American travelers seeking one-of-a-kind adventure and cultural tourism. This partnership will focus on trade, PR and digital - strengthening trade relations with key travel industry partners, tour operators, and travel agents, while executing targeted social media and paid digital campaigns to showcase Samoa's exceptional tourism offerings. Trove will also develop and distribute engaging content through newsletters, press relations, and media outreach to maximize exposure.

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As part of the comprehensive approach, we will be organizing missions, trips, events, roadshows, and other initiatives to build stronger connections with travel trade, media, influencers and other stakeholders around Samoa. Together, Trove and STA are committed to positioning Samoa as a premier destination for U.S. and Canadian travelers, creating lasting awareness and driving visitor growth.

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Learn more about Samoa: https://www.samoa.travel/