This is a blog by Trove Associate Reema Maarouf.

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CEO of Trove Danny Cohanpour is excited to be attending the upcoming Skift Global Forum, the largest creative business event defining the future of travel hosted in New York City and broadcasted online globally - September 19-22.

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The event will uncover some of the most controversial topics within the industry of business travel which includes insights on how future of travel is reimagined: what actions are institutions taking to achieve net-zero emissions; more insight into the “The Great Merging” work lifestyle; emerging innovations; technology and the traveler journey; industry challenges such as travel’s labor crisis and heightened service challenges; how travel industry is looking to evolve.

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The future of travel and the current change is the biggest one yet since the emergence of commercial flying. Future of travel is looking to be greener and more efficient and the way that consumers are approaching travel changed and the purpose of travel has evolved.

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Skift editors and research analysts will explore the geopolitical, economic, and technological trends that are transforming travel across aviation, hospitality, technology, destinations, online booking, and more through renowned executive interviews and deep-dive panels.

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Skift editors and research analysts will explore the geopolitical, economic, and technological trends that are transforming travel across aviation, hospitality, technology, destinations, online booking, and more through renowned executive interviews and deep-dive panels.

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There are 30+ speakers and up to 500+ attendees and peers from leading companies including: McKinsey & Company, Sandals Resort International, G Adventures, Hyatt Hotels Corporation, Hopper, Ennismore, Traveloka, JetBlue, Hertz Corporation, Visa, American Express Travel, Potato head family, Disney Parks Experiences and Products, Discover Puerto Rico, Airbnb, RedDoorz, IHG, State Agency for Tourism Development of Ukraine, Booking Holdings, AWS, Dubai Corporation for Tourism and Commerce Marketing, IAC and Expedia Group, Expedia Group Media Solutions, Waze, Cognizant, Amperity, American airlines, STR   Hilton, Marriott International, Google, Radisson Hotel Group, Expedia Group, TikTok, Emirates and many more. Trove is excited to gather the best insight to move the industry forward.‍

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